How to Import Ashwagandha from India to the US

Do you need FDA prior notice to import ashwagandha?

Yes. Ashwagandha root and powder shipments into the US require FDA Prior Notice filed before the shipment arrives at port. Your exporter should provide shipment details — product, quantity, manufacturer and shipper — with enough lead time for you or your customs broker to file.

What withanolide content should you expect?

Standardized ashwagandha powder typically carries a specified withanolide percentage (commonly in the 1.5%–5% range depending on grade). Ask any supplier for their standardization method and a certificate of analysis confirming the number for your specific lot — don't rely on marketing claims alone.

What is a typical MOQ for a first order?

Most Indian exporters set MOQ around 1 metric ton for a first trial order, with samples available beforehand for quality verification. This lets you test purity, withanolide content and packaging before committing to a full container.

What should you ask a supplier before ordering?

• Can you provide a certificate of analysis with withanolide %, moisture, and purity for this specific lot?
• What certifications do you hold (GST, FSSAI, IEC, APEDA)?
• Can you supply a physical sample before a bulk order?
• What are your standard packaging options, and can you do private label?
• What Incoterms do you support — FOB or CIF?